Terry Prone – we need to change the lazy laguage about ageing

Terry Prone, one of Ireland’s most respected communications experts, has long been an advocate for precise and thoughtful language. In discussions around ageing, she has highlighted how “lazy language” — casual, unexamined phrases about older people — can reinforce stereotypes and shape societal attitudes in subtle but powerful ways.  

In this interview, she explores how the words we choose influence how we perceive ageing, and why changing our language might be the first step toward a more inclusive perspective. 

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