Cosmeticorexia
17th April 2026
The term cosmeticorexia—an unhealthy obsession with skincare and appearance—is being linked to the growing “Sephora kids” trend.
Retail giant Sephora is now under scrutiny in Italy over claims its marketing may be encouraging very young girls to adopt complex skincare routines and spend heavily on products designed for adults.
Experts warn this is fuelling cosmeticorexia, with children becoming overly focused on achieving “perfect” skin—raising concerns about both physical harm and long-term body image issues.
To discuss this and the harm its doing, Kieran was joined by Adam Burke, youth engagment officer with Jigsaw Ireland.
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